Are coupons for prescription drugs a good idea?

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It happens in doctors’ offices across the country. Physicians hand out coupons for new prescriptions to offset their patients’ insurance copays.

“Every time [my teens] go to a dermatologist, they give us another manufacturer coupon,” says Curtis Tingle, chief marketing officer for Valassis. Also known as copay cards, these coupons often eliminate the out-of-pocket cost for filling a prescription.

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